Crime for all Seasons

So as I was skimming through my favourite website (no, no not Wikipedia, but YouTube). I came across Dev's "Booty Bounce". Now, you must be thinking to yourself  "My Amie have you ever lowered your music standards." and yes you are right. Butt, I mean but, there is a tiny nugget of greatness in this video.

What's going on in my head as I watch the video - "I love Dev's style. I wish I could wear what she's wearing. Wait a second this entire video is about her clothing. Hmm this would be an awesome way to advertise for a clothing company. OH my god I'm genius this is such a good idea. I'm going to be rich!"

But as I labored through this some what repetitive (yet catchy song) I made it to the end. And of course it said wardrobe By Hellz.



So I guess I'm not the genius who thought of it after all but it's still awesome in my opinion. This video has so much going for them a) they're able to advertise their company through a recognizable source b) they're sneaking their brand in without shoving it in people's faces c) they're using a medium that is accessible to a large demographic.

So clothing companies take note. Find an up-and-coming quasi famous singer or artist with rad style and make a sorta video with them wearing your clothes. Genius.

Check out Hellz  Here

Magazine Madness

So as I stumble aimlessly through my Twitter life I have come across some pretty rad magazines. One of which is basically a rendition of the topic I'm using to make a magazine. Only this one is real.

It's an all girl's action sport magazine. I like it so far I just wish they would update their website and facebook page a little more. 

So winter it's skiing and snowboarding. Summer it's basically everything else. So it's universal they have a health, beauty and travel section.

The second magazine is called Foam.

This is the california-y type mag that still has an alternative vibe. They still feature the same kinds of sports as Cooler but have a stronger music and culture thing going for them. I'm going back to Cali Cali.

So both equally cool just kinda expensive. Thus bringing me to the issue of is online better than print. Well.... I think both are good. Why? Because on these darn websites I want to read more and watch something. They never give you all that you want, they want to make you purchase a subscription, which is smart. There is some stuff I can't get off the website that I can get in a magazine ... but.... What I think is a genius idea is to have a subscription online where people can read digitally. And they can also have a feature to watch different clips combining both read and watch. Blamo. Make a nice ebook version online with some sweet ass links and there you have it (clearly I'm not an IT person, these things should just magically happen). 

What goes up must come down: 2011 winter x games

So I wasn't able to catch the X Games this year, which breaks my heart a little. But I've sorted through some highlights for your viewing pleasure. Sorry they'll be a little bit biased cause I wanna see what the ladies are up to....



I do enjoy how they call a section of the slopestyle park the "financial district", cause that's where you'll make your money on the run.


A clean 1080 from Kelly Clark

Energy DRANK: behind the brand

So I've noticed this correlation with energy drinks and extreme sports..... Now lets boil it down. Who is the primary participants of action sports: young boys (14 to 25) and what would they be most likely to drink (other than beer?) Hmm it's not water that's for sure.

These drinks are primary sponsors of competitions, movies, athletes and more. Why? It isn't like their products are directly related with it. For example they aren't a clothing line that centers their focus around making clothing for these sports. Anyone can drink energy drinks. In fact I would argue it would be busy adult age business people addicted to caffeine in order to work their 12 hour days that would need energy drinks. Or students locked up in dorm rooms hammering away at their computers like wolverines til 4 in the morning.

So is it that energy drinks just want to look tough? Using names like "Monster" "Rock Star" and now "Burn" certainly show that they're trying to market to a younger audience branding it so that it's bad ass to drink an energy drink. I don't drink energy drinks myself they make my heart race and I'm fearful I'll go into cardiac arrest, but I would work for these companies. Why? Because they are fun! They are branding themselves by getting "involved" with their target market.

Which brings me back full circle, why is their target market young males? Because I think that it's easy to brand it that way. If you make it look tough and make that connection through involvement in that target market's life (skateboarding, motocross etc.) they will pick up that energy drink and drink.

It's definitely not random that they targeted that market. There was a hole before energy drinks came a long. What would young guys drink everyday? Soft drinks. Soft drinks are now becoming unhealthy, so what can replace it and be look 100% more cooler to drink, make me bounce off the walls and help make the coolest videos ever? Energy drinks.



This amazing short video is sponsored by Coca-cola's Burn energy drink


I've watched this entire movie. Sponsored by Monster Energy drink.

Now check out their websites:
Burn Energy Drink 

Monster Energy Drink

Rock Star Energy Drink

The Battle of Los Angeles

I'm very, very excited about this new movies. The special effects look fantastic and the plot looks interesting. At first I thought it was like a different rendition of War of the Worlds, but I think it might be more than just that.

I looked a little deeper into it (and when I say "deeper" I mean I searched in on Wikipedia) and I found out that it's loosely based on an old potential UFO sighting in 1942.

So as the story goes, after Japan attacked Pearl Harbor during the second world war there was an attack scare over Los Angeles one night. Sirens went off and people were told to power down their homes. It was later reported from the Navy in 1983 that it was just "war nerves" and it was just a weather balloon. But, UFOlogists (yes apparently there is such a thing) suggest otherwise. Bum ba baaaa! And there you have the premise to a new blockbuster movie. It really was aliens over Los Angeles and they were just waiting for the perfect time to attack! And that my friends is the Battle of Los Angeles:

Vans Girls Blog

Since no one reads my blog I decided I would blog about successful awesome blogs that I follow

Like this one:

Click Here Vans Girls

This blog is fantastic and a great way to promote their brand. They have free giveaways (and yes even I in Canada won one).

They also have a do it yourself portion which is pretty groovy.

Amie of the North no longer

I have some tragic news. My beloved Eski is dead. Well, not completely but she is pretty destroyed.

Eski and I met in 2006 when I was going through a thrift store phase. I came across her in the coat section. I was skeptical at first but I thought "Hey for $30 I can't go wrong." Everyone loved Eski (well mostly everyone). I didn't care if she looked weird or if people thought I looked weird in her I would just say out loud (not really) "Beauty is function" and keep shuffling along (because that's how I walk when I wear Eski). She had two furry balls and had embroidered images of the Arctic sun on the sleeves and someone killing a baby seal on the back. It is and was the only coat that almost goes down to my ankles (which isn't hard I know but still). She helped me walk to University of Manitoba (half an hour there and half an hour back each day). She was so warm. She had the best pockets, perfect for my iPod, but best of all she had a great hood. Until you wear a coat with real fur trim (PETA don't be angry) you'll never know how warm your face stays. It completely blocks the wind. Even this past week (5 years later) I was thinking "Wow this coat is still amazing. Blocks all the wind and I don't have to wear a hat and get hat hair." -50 weather is no match for Eski.

My good friend Pam rocking Eski out in my grade 12 math class. Look at that great fur. I mean Eski not Pam.

After I had her for two years she was attacked by my boyfriend's cat. She lost one of her furry balls but she took it like a champ. She still looked good and it was a funny story to tell people. You think I would've learnt my lesson but a year later a new puppy was brought into my boyfriend's house and that puppy was/is named Marley (or Moses). She and her puppy ways finally got her hands (I mean paws) on Eski's fine fur and took a big chomp out of the hood. However, after surviving one animal attack Eski stood strong and held it together (literally). Now fast forward a year and this puppy is fat (sorry I'm still mad at her) I mean chubby. I learnt my lesson and made sure that I would a) always hang Eski up when I went over to my bf's place or b) more recently I've just been throwing Eski on the ground in his spare room and closing the door (because I'm lazy). But this time I didn't close the door all the way. On my departure I walked in the spare room and lying in a pile of her own ravaged fur was Eski. I knelt to my knees and grabbed the fur and cried "NOOOOOOOOO" (yes I actually did that).
Now I am unsure if I should wear her still or if Eski's time is up. After 3 animal attacks I'm not sure I can still wear her. What do you think?

I don't know if I can still wear her in public.

Marley looking cute, but don't let her fool you. There is a demon Eski killer inside...